Marketers today are inundated with marketing metrics, but what metric should be used to determine success?
Customer Lifetime Value (CLV) is the B2B marketer's version of a pocket compass, providing a “true north” to lead marketers out of the woods and let you know where you really stand.
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FINDING “TRUE NORTH” ON YOUR MARKETING COMPASS:
A Practical Guide to Using Customer Cost and Lifetime Value Metrics