ACCOUNT-BASED MARKETING (ABM)
BY THE NUMBERS

ACCOUNT-BASED MARKETING (ABM): 

By the Numbers

ACCOUNT-BASED MARKETING (ABM): 

BY THE NUMBERS

Let the numbers speak for themselves

Learn some quick and powerful facts about this much buzzed-about topic and how, for B2B marketers, it might be worth a deeper dive.

ABM = Increased ROI

Most marketers are instinctively skeptical when they encounter a trend that looks too good to be true, but in reality, account-based business-to-business marketing is actually living up to the hype. Consider a few telling statistics we've found...

80% of marketers that measure ROI say that ABM initiatives outperform other marketing investments.

ITSMA

Companies using ABM generate 

200% more revenue

for their marketing efforts.

FlipMyFunnel

1x

Revenue NOT using
marketing automation

2x

Revenue using
marketing automation

60% of ABM users reported

10% REVENUE INCREASE

19% reported

30%+ REVENUE INCREASE

*At least one year of ABM usage according to DemandBase

TEST YOUR INSTINCTS

Whoops!

Actually, 92% of marketers say that ABM is

 "extremely" or "very"

 important to their overall marketing efforts.

eMarketer

You got it!

92% of marketers say that ABM is

 "extremely" or "very"

 important to their overall marketing efforts.

eMarketer

ABM Adoption

Even though B2B marketers seem to be slow to adopt ABM, results are showing that things are picking up! 
Of the many companies that are flocking to ABM, most are fairly new to it but are showing promising results.

52% of companies say they currently have ABM pilot programs in place.

dmnews

HEAVIEST USERS
Large Companies
VS
MOST AGGRESSIVE TESTERS
Small Companies

TEST YOUR INSTINCTS

Incorrect!

83%

of ABM testers have plans to increase their usage over the next year.

DemandBase

Correct!

83%

of ABM testers have plans to increase their usage over the next year.

DemandBase

Acquisition & Retention

Does implementing ABM make a difference in acquisition, retention, or even engagement?
Take a look at the stats to see why "yes" is the clear answer.

83% of those using ABM report that increased engagement with target accounts is the top reported benefit.

DemandBase

84% of companies believe that ABM provides significant benefits for retaining and expanding current client relationships

FlipMyFunnel

TEST YOUR INSTINCTS

Oops!

On average, a B2B customer will use

6 interaction channels.

ABM can help by providing a consistent experience across all channels of communication to each person in a targeted account.

McKinsey

You're right!

On average, a B2B customer will use

6 interaction channels.

ABM can help by providing a consistent experience across all channels of communication to each person in a targeted account.

McKinsey

66% of companies state that more pipeline opportunities
are a key benefit of ABM

DemandBase

Alignment

How does alignment between marketing and sales impact results with ABM?

According to MarketingProfs,

Organizations with tightly aligned sales and marketing functions experience

higher customer retention rates 

higher sales win rates

SALES & MARKETING ALIGNMENT

A mighty duo

74%

of B2B marketers cited that "working with sales to define account goals & plans" is a top priority & critical to success.

eMarketer

91% 

of those with an ABM program in place said they were "tightly" or "somewhat or moderately" aligned with sales.

eMarketer

51%

of ABM non-users report that their sales & marketing organizations are mostly or completely aligned with each other.

DemandBase

TEST YOUR INSTINCTS

Nope! Get this...

 It's a whopping 100%!

Marketing and sales working together to define account goals and plans clearly seems to be key for those who are practicing ABM.

dmnews

Nailed it!

 It's 100%!

Marketing and sales working together to define account goals and plans clearly seems to be key for those who are practicing ABM.

dmnews

WOULD YOU LIKE TO
LEARN MORE ABOUT ABM?

Download your copy of our eBook: ‚Äč

How to Profit from Account-Based Marketing:
5 Principles for Success; 5 Pitfalls to Avoid

DOWNLOAD EBOOK

Interested in Learning More?

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