HOW CAN MARKETING AUTOMATION MAKE YOUR LIFE EASIER?

HOW CAN MARKETING AUTOMATION MAKE YOUR LIFE EASIER?

The life of a marketer is never easy.
You have to build your brand, meet your sales targets, and launch campaigns, all on a deadline.

The right marketing automation platform opens up opportunities to easily create more personal, relevant engagements at each stage of the buyer’s journey – from branding, to demand generation, to expanding your customer relationships.

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BRAND

ATTRACT

Marketer's Challenge

Increasing brand recognition
 

Increasing brand recognition

How Act-On Can Help

Landing pages,seo auditingsocial media tools
 make sure your name is found.
Landing pages,seo auditing social media tools
 make sure your name is found.

Marketer's Challenge

Driving engagement across more digital channels

Driving engagement across more digital channels

How Act-On Can Help

Get seen across channels with 
social media, ads.
Website Prospector
Get seen across channels with 
social media,
&
ads,Website Prospector

Marketer's Challenge

Improving perception as trusted advisor

Improving perception as trusted advisor

How Act-On Can Help

A centralized media library & 
social tools 
ensure consistency across channels.
A centralized media library & 
social tools 
ensure consistency across channels.

DEMAND

CAPTURE

Marketer's Challenge

Driving sufficient marketing qualified leads

Driving sufficient marketing qualified leads

How Act-On Can Help

 Lead scoring,landing pages,
forms
help you capture & nurture new leads
Lead scoring,landing pages, 
forms
help you capture & nurture new leads
Disconnected marketing efforts (channels)

Marketer's Challenge

Disconnected marketing efforts (channels)

MA=
 landing pages,email, webinars, social,
for end-to-end campaign mgmt.

How Act-On Can Help

MA combines
 landing pages,email, webinars,social,
for end-to-end campaign mgmt.

Marketer's Challenge

Maximizing the success of events 

Maximizing the success of
events 

How Act-On Can Help

Nurture programs
webinar integrations
for event follow-up & then qualify w/
scoring rules
Nurture programs
webinar integrations
help with event follow-up & then you can qualify viable prospects w/
scoring rules
Use 
 nurturing
webinar integrations.
Then 
score 
and qualify!

DEMAND

NURTURE

Marketer's Challenge

Educate, engage, & build trust with prospects

Educate, engage, & build trust with prospects

How Act-On Can Help

Nurture programs
use marketing data &
scoring rules
to personalize the buyer's journey.
Nurture programs 
use marketing data &
 scoring rules
 to personalize the buyer's journey.

Marketer's Challenge

Focus and target marketing efforts

Focus and targe marketing efforts

How Act-On Can Help

Send highly targeted campaigns w/
List management,
 ABM
Send highly targeted campaigns w/
List management,
 ABM

Marketer's Challenge

Improving visibility of lead maturity levels

Improving visibility of lead maturity levels

How Act-On Can Help

Scoring rules
define prospect engagement and 
funnel reports
show sales velocity.
Scoring rules
define prospect engagement and 
funnel reports
show sales velocity.

DEMAND

CONVERT

Marketer's Challenge

Seamless handoff of leads to sales

Seamless handoff of leads to sales

How Act-On Can Help

Lead management tools
 make sure lead handoff is always done when it's qualified & ready.
Lead management tools
 make sure lead handoff is always done when it's qualified & ready.

Marketer's Challenge

Empower sales to have the right conversation w/ the right people

Empower sales to have the right conversation w/ the right people

How Act-On Can Help

Real-time insight from CRM,
enables sales to have more relevant conversations.
Real-time insight from CRM,
enables sales to have more relevant conversations.

Marketer's Challenge

Enabling sales with content
and templates

Enabling sales with content and templates

How Act-On Can Help

Email templates,
are available for sales right within the tools they already use: CRM, Outlook or Gmail.
Email templates,
are available for sales right within the tools they already use: CRM, Outlook or Gmail.

EXPAND

EXPAND

Marketer's Challenge

Welcome, onboard & train new customers

Welcome, onboard & train new customers

How Act-On Can Help

Marketer's Challenge

Capitalize on upsell & cross-sell opportunities

Capitalize on upsell & cross-sell opportunities

How Act-On Can Help

Customer scoresheets
help you identify customers who may benefit from additional services or products.
Customer scoresheets
help you identify customers who may benefit from additional services or products.

Marketer's Challenge

Increase loyalty and retention rates

Increase loyalty and retention rates

How Act-On Can Help

Automated programs
help you stay timely and relevant to ensure a hassle-free renewal process.
Automated programs
help you stay timely and relevant to ensure a hassle-free renewal process.