PERSONALIZATION AND THE PREDICTIVE MARKETING PAYOFF
BY THE NUMBERS

PERSONALIZATION AND THE PREDICTIVE MARKETING PAYOFF

BY THE NUMBERS

PERSONALIZATION AND THE
PREDICTIVE MARKETING PAYOFF

BY THE NUMBERS

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Tired of the "one size fits all" approach to marketing, today's buyers are now expecting brands to use the data they've provided to deliver more personal and relevant engagements. Organizations who are adapting and delivering these personalized communications – using predictive intelligence – are seeing higher conversion rates, accelerated pipelines, and are able to provide the exceptional experiences their customers deserve.

What's the personalization and predictive payoff?

TOP BENEFITS ACHIEVED FROM PERSONALIZATION
 

65% Increased
Conversion Rates

62% Increased
Visitor Engagement

61% Improved
Customer Experience

Demand Gen Report

Compared with those who retrospectively analyze data, Predictive Marketers see the following benefits:

Revenue growth that is 2.9x higher than the industry average
 

2.1x more likely to command a leadership position across product and service categories

+

1.8x more likely to consistently exceed company goals for marketing value contribution

Forbes

+

=

Gartner found that by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

Demand Gen Report

89% of B2B marketers report improved business results from personalization.

Demand Gen Report

Marketers noted a massive 760% increase in revenue from segmented campaigns

Demand Gen Report
One-size-fits-all
Campaigns

+760%

Segmented
Campaigns

The effectiveness of data-driven marketing personalization is increasing for a noteworthy total of 95% of companies.

Ascend2

Adoption and Usage of Personalization 

Top Channels for Personalization

Email 67%

Websites 56%

Mobile Sites 27%

Mobile Apps 20%

Forbes

PERSONALIZATION IMPLEMENTATION PLANS AND GOALS
 

64% of marketers believe personalization should be a greater priority in their organizations

55% of organizations who are not using personalization today (or are only using it for email) plan to implement it next year.

Ascend2

TEST YOUR INSTINCTS

Whoops!

Actually, a whopping, 85% of marketers are already using some form of personalization as part of their marketing strategy.

Demand Gen Report

You got it!

A whopping, 85% of marketers are already using some form of personalization as part of their marketing strategy.

Demand Gen Report

Consumer Perspectives on Personalization

59% of consumers say that personalization influences their shopping decisions

Genome Research Report

74% of customers feel frustrated when website content is not personalized

Genome Research Report

63% of consumers said they'd think more positively of a brand if it provided more relevant content

Rapt Media

Consumers understand that in order to have personalized shopping experiences, marketers need to track their behaviors. A survey from Magnetic/MyBuys found that consumers are willing to allow retailers to use their interests and behaviors to provide a better experience for them.

Business 2 Business Community

Marketers' Perspectives on Personalization and Predictive

56% of marketers believe that personalized content promotes higher engagement rates because it encourages more personal interaction with the company.

Content Marketing Institute

94% of senior-level executives believe delivering personalization is critical or important to reaching customers.

PWC

70% of marketers believe that personalization is the most important goal of data-driven marketing.
 

Ascend2

7 out of 10 marketers say bad personalization is scarier than an email campaign with typos.

Demand Gen Report

ADAPTIVE JOURNEYS™:
MARKET SMARTER. NOT HARDER.

Let your B2B marketing programs adapt to your customers' specific behaviors, preferences, and interests for a better, more personalized customer experience. At Act-On, we believe the future of marketing is adaptive and we are committed to empowering marketers everywhere to create Adaptive Journeys.

 

LEARN MORE

Interested in Learning More?

Check out these related blog posts

Why (and How) Your Team Should Personalize the Customer Experience

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Putting the Personal in Personalization
 

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The Importance of Personalization in the B2B Buying Journey

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Act-On is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to customer loyalty. With Act-On, marketers can drive better business outcomes. 
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