ACT-ON PUTS THE "B" BACK IN B2B MARKETING WITH THE FIRST
ACCOUNT-BASED MARKETING AUTOMATION SOLUTION
ACT-ON PUTS THE "B" BACK IN B2B MARKETING WITH THE FIRST ACCOUNT-BASED MARKETING AUTOMATION SOLUTION
Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced its Account-Based Marketing (ABM) Automation solution to give B2B marketers the ability to orchestrate an automated, multi-channel ABM strategy - from building brand awareness, to driving demand, and through customer retention.
With Act-On ABM Automation You Can...
Effectively link buyer behaviors and data
across a single account view
Easily create account-based campaigns to
improve nurturing and engagement.
Automatically score accounts and trigger campaigns
and workflows inside and outside of the inbox.
Precisely target all decision makers within an account
and deliver a unified experience across the organization.
While ABM was first named and promoted by ISTMA 15 years ago, it has not been widely used outside of the enterprise. Today, with the recent technology advancements in marketing, and the accessibility to the behavioral data collected in Marketing Automation, Act-On makes ABM a viable strategy for B2B companies of all sizes.
Act-On serves as ABMs “command center,” giving CMOs the power to steward the customer experience by controlling the messages seen throughout the buying journey - across multiple channels including email, social, display, and direct mail. With Act-On ABM Automation, companies can transform the way they target and engage with prospects and customers.
Act-On’s integrated fresh approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. Our user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!