Research Shows It's Time To Rethink Marketing.  

4.18.2016

4.18.2016

Rethink Marketing
[Automation]

Rethink Marketing
[Automation]

Act-On

ACT-ON INTRODUCES AN INTEGRATED WORKSPACE TO EXTEND THE USE OF MARKETING AUTOMATION BEYOND DEMAND GENERATION ​

New Research Shows Top Performing Companies Invest Significant Resources Across the Marketing Disciplines: Brand, Demand, & Customer

87% of companies spend more time in other functions of marketing besides demand generation.

69% of marketing teams dedicate significant staff time to brand marketing.

A whopping 41% of marketing teams invest "less than 10%" of budget in customer marketing.

41% of marketing teams are spending "less than 10%" of budget on demand generation.

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Since the inception of digital marketing, the pendulum has swung from Don Draper-style marketing with a mono-focus on branding and creative to a focus on data-driven, demand generation. Act-On recently conducted a survey to see where the pendulum rests today, and if marketing is really all demand generation. 

 

The survey interviewed 250 senior level marketers from US based B2B and B2C companies to understand the value placed on brand, demand, and customer marketing as well as how budget and staff are being allocated across the three marketing disciplines. 

Read the Press Release

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