ACT-ON INTRODUCES AN INTEGRATED WORKSPACE TO EXTEND THE USE OF MARKETING AUTOMATION BEYOND DEMAND GENERATION
New Research Shows Top Performing Companies Invest Significant Resources Across the Marketing Disciplines: Brand, Demand, & Customer
87% of companies spend more time in other functions of marketing besides demand generation.
69% of marketing teams dedicate significant staff time to brand marketing.
A whopping 41% of marketing teams invest "less than 10%" of budget in customer marketing.
41% of marketing teams are spending "less than 10%" of budget on demand generation.
Since the inception of digital marketing, the pendulum has swung from Don Draper-style marketing with a mono-focus on branding and creative to a focus on data-driven, demand generation. Act-On recently conducted a survey to see where the pendulum rests today, and if marketing is really all demand generation.
The survey interviewed 250 senior level marketers from US based B2B and B2C companies to understand the value placed on brand, demand, and customer marketing as well as how budget and staff are being allocated across the three marketing disciplines.
Act-On’s integrated fresh approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. Our user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!