ACT-ON FOR ACCOUNT-BASED MARKETING

Discover how Act-On can help
you implement a more effective strategy!

ACCOUNT-BASED MARKETING
SUCCESS FUNDAMENTALS
for marketing professionals
 

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HOW TO PROFIT FROM
ACCOUNT-BASED MARKETING

HOW TO PROFIT FROM
ACCOUNT-BASED MARKETING

84% of B2B marketers agree that ABM delivers a higher ROI than other approaches. Leverage 5 key principles to deploy a successful ABM strategy for real, repeatable success – with technology you probably already have.

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INFOGRAPHIC:

ACCOUNT-BASED MARKETING
BY THE NUMBERS

ACCOUNT-BASED MARKETING
​BY THE NUMBERS

Learn a few quick and powerful facts about this much buzzed-about topic. See how, for B2B marketers, it might be worth a deeper dive.

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BLOG POST:

THE EVOLUTION OF
ACCOUNT-BASED MARKETING

 

THE EVOLUTION OF
ACCOUNT-BASED MARKETING

Account-based marketing isn’t new – it’s got a long history of driving incredible ROI for the enterprise. New technologies mean it’s not just for big enterprise companies anymore: the SMB and mid-market can do it too.

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INFOGRAPHIC:

ACCOUNT-BASED
MARKETING INSIGHTS

 

ACCOUNT-BASED
​MARKETING INSIGHTS

We recently surveyed 100 B2B marketers about the much buzzed-about term, Account-Based Marketing (ABM). This infographic shows us what we found. 

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BLOG POST:

HOW ACCOUNT-BASED
MARKETING IS CHANGING THE ROLE OF B2B MARKETERS,
AND WHY IT SHOULD

 

HOW ACCOUNT-BASED
MARKETING IS CHANGING THE ROLE OF B2B MARKETERS, AND WHY IT SHOULD

Heard that B2B and B2C marketing are converging? Only at the top of the funnel. Learn how we put the “B”
back in B2B marketing.

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DATASHEET:

INCREASE YOUR ROI WITH
ACCOUNT-BASED MARKETING

 

INCREASE YOUR ROI WITH
ACCOUNT-BASED MARKETING

Historically, using an account-based marketing (ABM) strategy was a reliable
way to boost ROI – but such strategies have been labor- and time-intensive,
which made them expensive. But that's all changed. 

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BLOG POST:

HOW YOUR SMB COMPANY CAN ADOPT ABM TACTICS

HOW YOUR SMB COMPANY CAN ADOPT ABM TACTICS

You'll get higher returns if you focus your time and resources on your most profitable customers. Learn how you can apply account-based tactics to your current marketing strategy.​

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SLIDESHARE

10 THINGS YOU DIDN'T
KNOW ABOUT ABM

10 THINGS YOU DIDN'T
KNOW ABOUT ABM

In this easily digestible SlideShare, you'll discover what account-based
marketing actually entails, and how your business can benefit.

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BLOG POST:

BOOST YOUR DEMAND GEN WITH
ACCOUNT-BASED MARKETING

BOOST YOUR DEMAND GEN WITH
​ACCOUNT-BASED MARKETING

The average B2B sale involves 5+ decision-makers. Act-On’s account-based marketing can help you orchestrate and track your communications
to each contact.

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ABOUT OUR COMPANY

Act-On is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to customer loyalty. With Act-On, marketers can drive better business outcomes. 
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