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84% of B2B marketers agree that ABM delivers a higher ROI than other approaches. Leverage 5 key principles to deploy a successful ABM strategy for real, repeatable success – with technology you probably already have.
Learn a few quick and powerful facts about this much buzzed-about topic. See how, for B2B marketers, it might be worth a deeper dive.
Account-based marketing isn’t new – it’s got a long history of driving incredible ROI for the enterprise. New technologies mean it’s not just for big enterprise companies anymore: the SMB and mid-market can do it too.
We recently surveyed 100 B2B marketers about the much buzzed-about term, Account-Based Marketing (ABM). This infographic shows us what we found.
Heard that B2B and B2C marketing are converging? Only at the top of the funnel. Learn how we put the “B”
back in B2B marketing.
Historically, using an account-based marketing (ABM) strategy was a reliable
way to boost ROI – but such strategies have been labor- and time-intensive,
which made them expensive. But that's all changed.
You'll get higher returns if you focus your time and resources on your most profitable customers. Learn how you can apply account-based tactics to your current marketing strategy.
In this easily digestible SlideShare, you'll discover what account-based
marketing actually entails, and how your business can benefit.
The average B2B sale involves 5+ decision-makers. Act-On’s account-based marketing can help you orchestrate and track your communications
to each contact.